Marketing Cluster Exam

Which of the following is a way that local zoning laws affect businesses:

• Prohibit price discrimination

• Restrict placement of billboards

• Limit creation of monopolies

• Require labels on products

Which of the following is an example of a voluntary debtor-creditor relationship:

• Requiring specific information

• Receiving a monetary gift

• Obtaining money from a bank

• Owing punitive damages

Every channel of distribution begins with the _____________ and ends with the user or consumer.

• Intermediary

• Producer

• Retailer

• Agent

How does implementing an electronic data interchange (EDI) system benefit businesses?

• It allows trading communities to establish linear distribution strategies

• It increases the use of artificial intelligence systems

• It duplicates the data entry process within the supply chain

• It improves the speed and accuracy of information flow.

Marsha got a great deal on a phone that she bought online. When she had a problem with it, she contacted the manufacturer and was told that the company wouldn't honor the warranty because her phone had been sold by the manufacturer to a company in china. The manufacturer wouldn't honor the warranty because marshas phone is an example of a product in the ______________.

• distribution channel

• product life cycle

• product mix

• gray market

Which of following is a true statement about channel-member relationships in the supply chain:

• Members can often reduce conflict by focusing on the common goal of customer satisfaction

• Because producers are the channel leaders, they usually have more negotiating power.

• Technological advancements have made interaction among channel members unnecessary

• To minimize horizontal conflict, most wholesalers in the supply chain charge slotting fees

An important factor in effective verbal communication is

• reading from a script

• development mannerisma

• having a pleasent voice

• enunciating rapidly

When Jeremy extended his hand toward Hank as they were introduced, Hank said "Hello Jeremy." However, he ignored Jeremy's hand and kept his own in his pockets . What kind of non-verbal message was Hank sending?

• We have met before

• I am glad to meet you.

• We have a lot in common

• I don't want to know you

What type of communication style is most appropriate to use when evaluating employees?

• Formal

• Casual

• Routine

• Instructional

Which of the following should you be sure to do when taking notes?

• Write in complete sentences

• Use correct spelling and grammer

• Write as legibly as possible

• Try to write down everything the teacher says