Unit 3 Quiz

Creating, communicating, delivering, exchanging products that have value best describes what?

• Marketing
• Production
• Finance
• Manufacturing

What two-step process is used to create a marketing strategy?

• Target Market & Distribution
• Marketing Mix & Target Market
• Target Market & Finance
• Marketing Mix & Production

What elements are included in the four Ps?

• Profit, Product, Price, Promotion
• Product, Place, Production, Profit
• Product, Place, Price, Promotion
• Production, Place, Profit, Promotion

Two different types of consumers/customers are:

• Manufacturers/Final Consumer
• Businesses/End User
• Final Consumer/End User
• Wholesaler/Retailer

Two types of buying motives

• Emotional/Rational
• Rational/Physical
• Physical/Emotional
• Personal/Rational

Two methods of collecting marketing research

• Primary/Tertiary
• Primary/Secondary
• First/Second
• Tertiary/Secondary

A product's value is:

• What it costs to make
• What it is sold for
• What it is worth
• How much it is marked up

A wholesaler sells to who?

• A manufacturer
• A retailer
• A consumer (final)
• End user

Which form of promotion is deemed "personalized"?

• Advertising
• Publicity
• Selling
• Product Placement

An example of direct distribution is:

• Farmer's Market
• Big Box Store
• Department Store
• Online