Chapter 1 - Overview of Principle of Marketing

"process and activities which meets customers’ requirements or needs either by satisfying them or by providing value to them in exchange for value to the companies." are definition from ___________

• management

• marketing

• principle of marketing

• principle of management

There are _________________ basic concepts of Marketing

• 2

• 4

• 6

• 8

Needs are ___________________________

• requirements for something necessary in a person’s life

• people’s needs that are moulded by culture and individual personality.

• are created when the buying power backs a person’s want.

• need-satisfying offerings of a firm to the market for attention, acquisition, use, or consumption

There are FIVE types of market. One of them are consumer market. Consumer market are ________________

• Customers who buy products for further processing, reselling, renting and not for their own personal consumption.

• Customers who buy products for their own consumption. They are the end users of the product

• Government bodies and related agencies who buy products in order to provide services to the public.

• Customers who buy goods to resell the goods to get profits

There are SIX marketing concepts. One of them are mostly offered consumer goods which consumer tends to buy a lot and product are highly buy in high quantity.

These are refer as __________________

• Production

• Product concepts

• Selling Concept

• Marketing concepts

Between exchange and transaction, which elements come first..

• Exchange

• Transactions

Relationship are ____________

• tie between a customer and a product or a marketer, built as a result of frequent transactions

• the basic unit of measurement for an exchange

• the act of returning something of value to someone who has given a desired object

Picture above are refer as _____________

• Value

• Satisfaction

Picture above are refer one of development of marketing orientation

• Product concept

• production concept

• selling concept

• societal marketing concept

ferrari, rolex, swaroski, coach are types of products that involved in

• Product concept

• production concept

• selling concept

• societal marketing concept