Q3-CW2 Introduction to Entertainment Marketing

The process of developing, promoting, and distributing products, or goods & services, to satisfy customers' wants and needs through entertainment, or any diversion, amusement, or method of occupying time.

• Entertainment Merchandising

• Entertainment Marketing

• Entertainment Merchandising

• Entertainment Multiplying

Which of the following are means of entertainment marketing. Select all that apply.

• Newspapers & Magazines

• Recorded Music

• Radio

• Television

• Films

The companies that control the ______________ influence how the public is entertained.

• Schools

• Congress

• Media

• Government

The methods used for communicating or transmitting messages.

• Media

• Commerials

• Public meetings

• School Board meetings

The clothing we wear, hairstyles, and style in general are influenced by _____________.

• The fake news

• Kim Kardashian

• Walmart

• Entertainment media

What is a fad?

• a short-term popular trend, style, dress, or service

• a short-term popular trend, style, product, or service

• a long-term popular trend, style, product, or service

• a long-term popular trend, style, dress, or service

Read the following sentence:

The entertainment and sports businesses thrive on getting people to spend their discretionary income.

Based on its usage, what does discretionary income mean?

• Money you have after paying essential expenses

• Money you have to pay your essential expenses

• Money you have to pay your taxes

Leisure time is: (select all that apply)

• time spent working

• time spent shopping for groceries & taxes

• time for watching t.v.

• time free from work or duties

What product is one of America’s strongest exports?

• Oil

• Mangos

• Entertainment

• Pajamas

How many films produced may not break even?

• 3 out of 10

• 4 out of 10

• 5 out of 10

• 6 out of 10