Chapter 17 Promotional Concepts and Strategies

Chapter 17 Promotional Concepts and Strategies

11th - 12th Grade

30 Qs

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Chapter 17 Promotional Concepts and Strategies

Chapter 17 Promotional Concepts and Strategies

Assessment

Quiz

Business

11th - 12th Grade

Practice Problem

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Created by

Jessica Nelson

Used 48+ times

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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Direct marketing is a type of advertising directed to:

The general public in an attempt to increase store traffic
Large retailers in order to convince the retailer to stock the product
A mass audience rather than a targeted group of prospects and customers
A targeted group of prospects and customers rather than to a mass audience

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers are called:

Coupons
Sales force promotions
Trade promotions
Consumer promotions

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Premiums are:

Low cost items given to consumers at a discount or for free
Certificates that entitle customers to cash discounts on goods or services
Higher priced products earned and given away through contests, sweepstakes, and rebates
A payment fee for the right to promote products or services at or on a set location

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The main function of publicity is to:

Enable an organization to influence a target audience
Develop a positive perception or awareness of the organization in the marketplace
Stimulate sales, reinforce advertising, and support selling efforts
Increase sales, inform potential customers about new products, and create a positive image

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The above image is an example of what type of consumer promotion?

Premium
Incentive
Loyalty Marketing Program
Slotting Allowance

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The above image is an example of what type of consumer promotion?

Loyalty Marketing Program
Promotional Tie-In
Product Sample
Incentive

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The above image is an example of what type of consumer promotion?

Coupon
Sweepstakes
Contest
Rebate

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