Culture Bias terminology

Universality

• The belief that behaviours vary between cultures

• The belief that some behaviours are the same in all culture

• The belief that one's own social group is the norm and superior to others

• The belief that we can only study behaviour from within that culture

Culture Bias

• When psychologists treat certain cultures differently based on stereotypes

• When psychologists treat all cultures the same

• When psychologists only investigate people of their own culture

• When psychologists only investigate people from other cultures

Ethnocentricism

• The belief that all cultures show the same behaviours

• The belief we can only study people from our own culture

• The view that cultural differences exist

• The belief that one's own social group is the norm and superior

Cultural Relativism

• Studying behaviour from outside the cultural context

• Studying behaviour from within a cultural context

• Accepting the fact that some behaviours vary between cultures

• Treating certain people differently based on cultural stereotypes

Etic approach

• Studying behaviour from outside it's cultural context

• Using cultural stereotypes

• Studying behaviour from within it's cultural context

• Accepting that some behaviours vary depending on culture

Emic approach

• Studying behaviour from within a certain culture

• Studying behaviour from outside its cultural context

• Some behaviours are seen across all cultures

• Some behaviours vary across cultures