Marketing

Provides a free sample to introduce new products to the marketplace.

• Free Trial

• Special Pricing

• Coupons

• Sampling

A way for a consumer to try a new product while eliminating risk.

• Sampling

• Rebates

• Free Trial

• Loyalty Programs

Offers consumers a lower price for a period of time or to purchase in multiple quantities.

• Special Pricing

• Free Trial

• Rebates

• Loyalty Programs

Offers purchasers price savings or other incentives at the time of purchase.

• Coupons

• Contests

• Rebates

• Free Trial

Offer value to purchasers typically by lowers the customer's final cost for acquiring the product.

• Special Pricing

• Rebates

• Loyalty Programs

• Contests

Promotions that offer customers a reward, such as price discounts and free products for frequently purchasing or other activity.

• Loyalty Programs

• Rebates

• Special Pricing

• Sweepstakes

Special promotions awarding value to winners based on skills they demonstrate compared to others.

• Sweepstakes

• Demonstrations

• Rebates

• Contests

It is a drawing based on luck not skill. Winners are determined by random selection.

• Contests

• Demonstrations

• Sweepstakes

• Rebates

Customers are being shown how products are used.

• Sweepstakes

• Personal Appearances

• Loyalty Programs

• Demonstrations

An in person appearance by someone of interest to the target market.

• Personal Appearances

• Coupons

• Sampling

• Special Pricing