
Chapter 12 Review
Quiz
•
Business
•
9th - 12th Grade
•
Practice Problem
•
Easy
Krista Scott
Used 20+ times
FREE Resource
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40 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Promotion that focuses on a company rather than its products is called ____.
electronic promotion
institutional promotion
company advertising
industry promotion
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
____ uses logic to change a belief or get people to take a certain action.
Arguing
Discussing
Rationalizing
Persuasion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The coordination of marketing communications to achieve a specific goal is called a ____.
marketing plan
business plan
promotional campaign
sales report
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A ____ is a combination of the elements used in a promotional campaign.
promotional mix
marketing plan
business plan
sales report
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Applying communication skills that promote goodwill between a business and the public is called ____.
marketing
management
public relations
distribution
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
____ is a promotion strategy that uses digital elements to communicate and interact with customers.
Visual merchandising
Participatory marketing
Promotional design
Store display
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The ____ is part of an advertisement that is designed to grab attention so viewers will read the rest of the ad.
headline
copy
graphics
signature
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