Chapter 12 Review

Chapter 12 Review

9th - 12th Grade

40 Qs

quiz-placeholder

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Chapter 12 Review

Chapter 12 Review

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Easy

Created by

Krista Scott

Used 20+ times

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40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Promotion that focuses on a company rather than its products is called ____.

electronic promotion

institutional promotion

company advertising

industry promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

____ uses logic to change a belief or get people to take a certain action.

Arguing

Discussing

Rationalizing

Persuasion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The coordination of marketing communications to achieve a specific goal is called a ____.

marketing plan

business plan

promotional campaign

sales report

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A ____ is a combination of the elements used in a promotional campaign.

promotional mix

marketing plan

business plan

sales report

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Applying communication skills that promote goodwill between a business and the public is called ____.

marketing

management

public relations

distribution

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

____ is a promotion strategy that uses digital elements to communicate and interact with customers.

Visual merchandising

Participatory marketing

Promotional design

Store display

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The ____ is part of an advertisement that is designed to grab attention so viewers will read the rest of the ad.

headline

copy

graphics

signature

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