MKT 1.00

MKT 1.00

9th - 12th Grade

15 Qs

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1.02

1.02

MKT 1.00

MKT 1.00

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Thomas Norwood

Used 30+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

By increasing awareness of the need for environmental controls, what has marketing done?

A Made buying more convenient

B Regulated the standard of living

C Improved the quality of life

D Added usefulness to products

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

According to the marketing concept, which option shows company commitment?

A Leaving marketing to the marketing department

B Teaching marketing to college marketing students

C Setting aside funds to research what customers want

D Pricing a product to maximize profitability per item

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which marketing function provides information to consumers that will assist them in making a decision to purchase a good or service?

A Pricing

B Promotion

C Production

D Distribution

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does applying the customer-orientation element of the marketing concept enable the business to do?

A Offer products that consumers want to buy

B Persuade customers to buy its products

C Provide more products than consumers need

D Coordinate its marketing activities

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

What does the selling function involve that makes it so important?

A Setting high prices

B Displaying products

C Contacting customers

D Obtaining feedback from vendors

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which marketing function helps businesspeople forecast how much will be sold in a given period?

A Market planning

B Risk management

C Promotion

D Channel management

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?

A Channel management

B Product or service management

C Selling

D Promotion

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