MKT 1.00

By increasing awareness of the need for environmental controls, what has marketing done?

• A Made buying more convenient

• B Regulated the standard of living

• C Improved the quality of life

• D Added usefulness to products

According to the marketing concept, which option shows company commitment?

• A Leaving marketing to the marketing department

• B Teaching marketing to college marketing students

• C Setting aside funds to research what customers want

• D Pricing a product to maximize profitability per item

Which marketing function provides information to consumers that will assist them in making a decision to purchase a good or service?

• A Pricing

• B Promotion

• C Production

• D Distribution

What does applying the customer-orientation element of the marketing concept enable the business to do?

• A Offer products that consumers want to buy

• B Persuade customers to buy its products

• C Provide more products than consumers need

• D Coordinate its marketing activities

What does the selling function involve that makes it so important?

• A Setting high prices

• B Displaying products

• C Contacting customers

• D Obtaining feedback from vendors

Which marketing function helps businesspeople forecast how much will be sold in a given period?

• A Market planning

• B Risk management

• C Promotion

• D Channel management

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?

• A Channel management

• B Product or service management

• C Selling

• D Promotion

Company XYZ has predicted it will sell 3,000 new microwaves during the “Back to School” sale. Which marketing function is this business using?

• A Market planning

• B Risk management

• C Promotion

• D Channel management

Paul’s plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product?

• A Channel management

• B Product or service management

• C Selling

• D Promotion

Which marketing career field involves catching customers’ attention, informing them of products, and persuading them to buy?

• A Marketing research

• B Advertising

• C Public relations

• D Product management