KNS 331 Ch 5 Review

According to the Theory of Planned Behavior, the TWO most prominent variables that drive Behavior are:

• INTENTION and PERCEIVED BEHAVIORAL CONTROL

• INTENTION and ATTITUDE

• SUBJECTIVE NORMS and PERCEIVED BEHAVIORAL CONTROL

• SUBJECTIVE NORMS and INTENTION

Between INTENTION and PERCEIVED BEHAVIORAL CONTROL, which had the most significant influence on behavior (i.e., the largest effect size)?

• INTENTION

• PERCEIVED BEHAVIORAL CONTROL

the predictive power of _________ will vary inversely

with the time between the measurement of intention

and performance of the behavior

• INTENTION

• PERCEIVED BEHAVIORAL CONTROL

• SUBJECTIVE NORMS

The primary experimental condition in the "Wheeling Walks" study was:

• Print, Radio, and TV ads

• Print, Radio, and Word-of-Mouth

• TV, Radio, and neighborhood aesthetics projects

"Beliefs about normative expectations of others" are

• Subjective Norms

• Attitude

• Perceived Behavioral control

• Intention