Entrepreneurship - Chapter 4

Entrepreneurship - Chapter 4

9th - 12th Grade

20 Qs

quiz-placeholder

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Entrepreneurship - Chapter 4

Entrepreneurship - Chapter 4

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

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Created by

Lucas Grossnicklaus

Used 124+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which question should an entrepreneur answer in order to identify the target market?

How old are my customers?

What needs or wants will my product satisfy?

How much money do my customers have?

All of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A description of the characteristics of the person or company that is likely to purchase a product or service is a:

Customer Profile

Customer Segment

Market Segment

Target Market

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of psychographic data?

single man, age 25, income of $50,000/year

suburban dweller, loves country music, eats pizza twice weekly

Hispanic woman, bachelor's degree, librarian

all of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The most common type of primary market research is:

A focus group

Direct Observation

A survey

Magazine and newspaper articles

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Data on all of the following can be found in secondary data resources EXCEPT:

the population of towns and neighborhoods

the number of people who purchase soft drinks at the local pizza parlor

employment statistics for specific regions of the country

the average household income in your town

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The FIRST step of primary market research is to:

determine the data needed

collect the data

analyze the data

define the question

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In a CRM system, any type of interaction a customer has with a company is called a:

business contact

touch point

marketing interaction

B2C interface

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