Logos

black

• power and sophistication

• stability, equality and honesty

• royalty and luxury

• sunny, warm and friendly

blue

• protective or infinate

• royalty and luxury

• implies integrity and sincerity

• emphasizes nature

yellow

• tension or conflict or action

• power and sophistication

• purity and cleanliness

• sunny, warm and friendly

red

• tension or conflict

• impies passion or danger

• power and sophistrication

• sunny, warm and friendly

orange

• innovation, modern thinking and affordability

• emphasizes nature

• associated products with rural life and outdoors

• purity and cleanliness

green

• associates product with rural life and outdoors

• sunny, warm and friendly

• emphasizes nature

• innovation, modern thinking and affordability

white

• implies integrity and sincerity

• sunny, warm and friendly

• innovation, modern thinking and affordability

• symbolizes purity and cleanliness

pink

• royalty and luxury

• purity and cleanliness

• used for products geared towards women

• sunny, warm and friendly

purple

• associated with royalty and luxury

• power and sophistication

• integrity and sincerity

• tension or conflict or action

brown

• innovation, modern thinking and affordability

• purity and cleanliness

• associates product with rural life and outdoors

• emphasizes nature