Secondary Sector

• Identify which sector of industry Kellogg's would operate in
• Describe which sector of industry Kellogg's would operate in
• Identify which sector of the economy Kellogg's would operate in
• Describe which sector of the economy Kellogg's would operate in
• Identify which sector of industry the NHS operate in

Private Sector

• State the sector of the economy that Barr’s (Irn-bru) operate in
• Describe the sector of the economy that Barr’s (Irn-bru) operate in
• State the sector of the Industry that Barr’s (Irn-bru) operate in
• Describe the sector of the Industry that Barr’s (Irn-bru) operate in
• Explain the sector of the Industry that Barr’s (Irn-bru) operate in

Effective way of growing the business, therefore increasing market share

• Explain an advantage of franchising for a franchiser
• Explain an advantage of franchising for a franchisee
• Describe an advantage of franchising for a franchiser
• Describe an advantage of franchising for a franchisee
• Outline an advantage of franchising for a franchisee

The internet can be used to complete market research and Social media can be used to interact with customers.

• Outline two ways that technology can support the Marketing department.
• Explain two ways that technology can support the Marketing department.
• Discuss two ways that technology can support the Marketing department.
• Outline two ways that technology can support the Finance department.
• Outline two ways that technology can support the HR department.

The business will have to consider the availability of labour, therefore ensuring that there are people who can actually manufacture/sell the products and services.

• Explain the influences that may impact a business's location.
• Describe the influences that may impact a business's location.
• Explain the influences that may impact a business's price.
• Describe the influences that may impact a business's Price.
• Outline the influences that may impact a business's location.

Charging a different price for the same product to different people, sometimes at different times of the year.

• Outline what is meant by Discriminatory Pricing.
• Outline what is meant by Promotional Pricing.
• Outline what is meant by Psychological Pricing.
• Outline what is meant by Loss Leader Pricing.
• Outline what is meant by Marketing Skimming.

The position that the product is in the 'Product Life Cycle'.

• Outline a factor that will impact on the price a business charges for their product.
• Outline a factors that will impact on the location of a business.
• Explain a factors that will impact on the price a business charges for their product.
• Explain a factors that will impact on the location of a business.
• Outline a factor that will impact on a business's choice of supplier

A name, symbol or design that makes a product distinctive to customers, promoting an image/lifestyle.

• Outline what is meant by a brand.
• Explain what is meant by a brand.
• Discuss a pricing strategy a business may use.
• Outline what is meant by the 'Product Life Cycle'
• Justify the use of branding to an organisation.

CAD and CAM can be used to support with the design and manufacturing stages.

• Outline the use of Technology in the Operations department.
• Outline the use of Technology in the Finance department.
• Outline the use of Technology in the HR department.
• Outline the use of Technology in the Marketing department.
• Outline the use of Technology in the Public Relations department.

Benchmarking involves comparing the standard of a product to the industry leader, whereas quality circle involves listening to staff about improvements they feel could benefit the quality of the product.

• Compare the use of two quality control methods.
• Discuss the use of quality control.
• Explain the use of Benchmarking.
• Describe the use of Quality Circles.
• Outline a way in which the business can ensure quality products are produced.