Entrepreneurship - Target Market Ch 16

What process does a company perform before it can begin target marketing?

• Segmentation

• Succession Planning

• Socialization

• None of the other answers are correct

Dividing the market into segments by customers that vote Republican and enjoy playing basketball represents _____________ segmentation

• Behavioral

• Geographic

• Psychographic

• Demographic

If the Blizzard Co. decides to sell its snow blowers to only their customers in Maine and not Vermont, what type of market segmentation are they using?

• Geographic

• Demographic

• Behavioral

• Psychographic

Which is an example of demographic segmentation?

• A Lawyer making $100,000 per yr

• Swiffer customers

• Someone who only buys Bounty papertowels

• Customers in cold climates

A description of consumers' interests, attitudes, opinions, and lifestyles

• Mass marketing

• Psychographics

• Customer profile

• Demographics

A specific group of consumers to whom the business wants to sell its products or services

• Target market

• Market share

• Marketing plan

• Market segmentation

A description of the characteristics exhibited by an individual who is likely to buy a business's products or services

• Psychographics

• Marketing mix

• Marketing concept

• Customer profile

A marketing strategy used to appeal to a large, general group of consumers

• Niche market

• Psychographics

• Mass marketing

• Marketing mix

Consumer characteristics such as age, gender, race, marital status, income, education level, and occupation

• Psychographics

• Marketing

• Demographics

• Market share

A written description of the marketing objectives and the planned marketing strategies and activities required to meet those objectives

• Marketing mix

• Market segmentation

• Target market

• Marketing plan