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Marketing - 4.02 Study Questions

Authored by Vickie Reising

Life Skills

9th - 12th Grade

Marketing - 4.02 Study Questions
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6 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are promotional media such as newspapers and television referred to as mass media?

They can direct promotions to a specific audience.

They direct promotions to a specific audience.

They reach a lot of people at the same time.

They try to meet the needs of many businesses.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is a print promotional medium?

A television commercial

A participation show

A shoppers' guide

A radio ad

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The most important benefit that magazine advertising offers to an advertiser is the ability to accomplish which goal?

Reach a specific geographic area

Deliver messages in a timely manner

Target a particular group of consumers

Deliver a low cost message to a target group

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which would be used to promote special sales events only to customers who live in a specific location?

Specialty advertising

Suburban newspapers

Radio spots

Utility direct mail

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is an example of out-of-home media?

An infomercial broadcast on a national television network

An eye appealing card placed in a mailbox

A calendar imprinted with a company's name

An electrical sign located in a high traffic

area

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which advertising media offers the easiest means to evaluate the effectiveness of an advertisement?

Radio

Newspaper

Direct mail

Television

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