Marketing - 4.02 Study Questions

Why are promotional media such as newspapers and television referred to as mass media?

• They can direct promotions to a specific audience.

• They direct promotions to a specific audience.

• They reach a lot of people at the same time.

• They try to meet the needs of many businesses.

Which is a print promotional medium?

• A television commercial

• A participation show

• A shoppers' guide

• A radio ad

The most important benefit that magazine advertising offers to an advertiser is the ability to accomplish which goal?

• Reach a specific geographic area

• Deliver messages in a timely manner

• Target a particular group of consumers

• Deliver a low cost message to a target group

Which would be used to promote special sales events only to customers who live in a specific location?

• Specialty advertising

• Suburban newspapers

• Radio spots

• Utility direct mail

Which is an example of out-of-home media?

• An infomercial broadcast on a national television network

• An eye appealing card placed in a mailbox

• A calendar imprinted with a company's name

• An electrical sign located in a high traffic

  area

Which advertising media offers the easiest means to evaluate the effectiveness of an advertisement?

• Radio

• Newspaper

• Direct mail

• Television