Lecture 4: Understanding Consumer and Business Buyers - Consumer Behaviour

Lecture 4: Understanding Consumer and Business Buyers - Consumer Behaviour

University

7 Qs

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Lecture 4: Understanding Consumer and Business Buyers - Consumer Behaviour

Lecture 4: Understanding Consumer and Business Buyers - Consumer Behaviour

Assessment

Quiz

Business

University

Hard

Created by

Peter Matheis

Used 67+ times

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a consumer frequently purchases low-cost products requiring little search and decision effort, he or she will most likely engage in:

enduring purchase behaviour

routinised response behaviour

extended problem solving

impulse searching

limited problem solving

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

John has just bought a new swing set for his kids, but now thinks that he should have bought a new set of Ping golf clubs for himself instead. John is experiencing:

attitude formation

belief assessment

role inconsistency

cognitive dissonance

personality

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Julia has been enjoying driving her new Hyundai Genesis coupe for the past year, but there is excessive wind noise and the transmission and air-conditioning compressor need to be replaced. What state of the consumer decision-making process is Julia at?

Purchase

Evaluation of alternatives

Post-purchase evaluation

Information search

Problem recognition

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When an individual alters information to make it consistent with their personal feelings or beliefs, they are using:

perception

selective distortion

selective exposure

cognitive dissonance

selective retention

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of problem solving is frequently used for purchasing high-involvement products?

Impulse

Routinised

Extended

Limited

Selective

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If a business owner buys a specimen of the product, which buying method is she using?

Description

Sampling

Negotiation

Ordering

Inspection

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Administrative assistants that control the flow of information to other people in the organisation often play the ________ role in the buying centre.

gatekeeper

user

influencer

buyer

controller