Hospitality Marketing

The purpose of advertising is

• to persuade the consumer to buy a product or take some form of action

• to provide profit to a product

• to identify and meet the needs of the customer

• to provide high degrees of customer satisfaction

______________ should be the foremost thought in anyone inventing a new product

• Profit

• Marketing

• Pricing

• Advertising

Strategy

• is another word for a planned approach to meeting marketing goals

• is another phase in the Marketing mix

• is a product released by Comcast to improve customer relations

• is a war game invented to meet the needs of a niche

What is marketing?

• The attributes of goods or services
• Both A and C
• The action of promoting and selling products or services.
• One that is heavily regulated by the government.

A screen that allows users to control the device by using a finger or fingers; many smartphones and tablets use touch screens.

• APP
• GAMIFICATION
• SOCIAL MEDIA
• TOUCH SCREEN

A technique for transferring data so that it can be processed as a steady and continuous flow (for example, watching a live video without stopping to load it onto a device).

• FORTUNE 500
• INTERNET
• STREAMING
• APP

What are the three major roles of a manager?

• Control costs, increase sales, increase profits

• Control costs, increase profits, hire the right people

• Increase profits, hire the right people, train employees

• Hire the right people, train employees, motivate employees

Any effort to inform, persuade, or remind potential customers about a product.

• Promotions

• Selling

• Planning

• Distribution

The group that is identified for a specific marketing program is

• Marketing Concept

• Marketing Mix

• Target Market

• Marketing Strategies

In some cultures, it is proper behavior to present flowers or chocolates to potential business partners before a meeting, while other cultures consider it inappropriate behavior. Which cultural difference does this situation exemplify?

• Gift-giving protocol

• Dining etiquette

• Social status

• Gender roles