Fundamentals of Marketing

What is the definition of product by Kotler?

• A product as everything both favourable and unfavourable that a person receives in an exchange

• A product as anything that can be offered to a market for attention acquisition, use or consumption that might satisfy a need or want

What Is The Contents of Group of Product?

• non-durable goods, durable goods and services

• Convenience,shopping and unsought

Classification of product

• Business and consumer

• speciality products

How many types of consumer product

• 2

• 4

Types of Consumer Products

• Business and consumer

• convenience, shopping, specialty products, unsought products

Type of samsung product in product item

• Samsung television,Samsung telephone,Samsung printer and Samsung laptop

• Samsung television,Samsung telephone,canon printer and canon camera

Types of product modification

• homegeneous and heterogeneous

• Quality modification,functional quality and style modification

Whats is brand mark?

• The elements of brand that cannot be spoken

• The part of brand that can be spoken

What do we call all of the different items that a company makes or sells?

• Product Depth
• Marketing Mix
• Product Mix

Which of the following can best improve a company's image?

• Branding
• Packaging
• Product Extensions