During this stage of the product life cycle, the goal is to draw customer's attention to the new product.

Marketing: Ch. 30

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Business
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10th Grade
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Medium
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Introduction
Growth
Maturity
Decline
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Includes all the different products a company makes or sells.
Product Mix
Product Line
Product Item
Product Width
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This step of new product development is also known as commercialization.
Develop a business proposal
Test the product with consumers
Introduce the product
Evaluate customer acceptance
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
During this stage of the product life cycle, the company seeks to build brand preference & increase market share.
Introduction
Growth
Maturity
Decline
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A group of closely related products manufactured or sold by a business.
Product Mix
Product Line
Product Item
Product Width
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A specific model, brand, size of a product within a product line.
Product Mix
Product Line
Product Item
Product Width
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
During this stage of the product life cycle, sales fall & profits are smaller than expenses.
Introduction
Growth
Maturity
Decline
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