Marketing: Ch. 30

Marketing: Ch. 30

10th Grade

24 Qs

quiz-placeholder

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Marketing: Ch. 30

Marketing: Ch. 30

Assessment

Quiz

Business

10th Grade

Medium

Used 20+ times

FREE Resource

24 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During this stage of the product life cycle, the goal is to draw customer's attention to the new product.

Introduction

Growth

Maturity

Decline

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Includes all the different products a company makes or sells.

Product Mix

Product Line

Product Item

Product Width

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This step of new product development is also known as commercialization.

Develop a business proposal

Test the product with consumers

Introduce the product

Evaluate customer acceptance

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During this stage of the product life cycle, the company seeks to build brand preference & increase market share.

Introduction

Growth

Maturity

Decline

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A group of closely related products manufactured or sold by a business.

Product Mix

Product Line

Product Item

Product Width

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A specific model, brand, size of a product within a product line.

Product Mix

Product Line

Product Item

Product Width

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During this stage of the product life cycle, sales fall & profits are smaller than expenses.

Introduction

Growth

Maturity

Decline

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