Business IGCSE CIE Marketing Oakley College

Quiz
•
Business
•
10th Grade
•
Hard
Used 143+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What are the four components of marketing mix?
Place, price, package, promotion
Price, promotion, place,product
Package, painting, place, product
Price, parade, place, package
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the roles of marketing?
Identifying and satisfying customer needs, maintaining customer loyalty, gaining information about customers and anticipating changes in customer needs.
Identifying and satisfying customer wants, maintaining customer loyalty, gaining confidence on suppliers and anticipating changes in customer needs.
Identifying and satisfying customer wants, raising awareness of the production process, gaining information about consumers and increasing market share
Identifying and satisfying customer needs, maintaining sales turnover, gaining information about retailers and anticipating changes in wholesalers needs.
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Why have some markets become more competitive?
E-commerce, improvements in production, globalisation and decrease in competitiveness
Good relations between important countries, excellent infrastructure, increase in customer options
Globalisation, transportation improvements and internet/e-commerce
More sophisticated opportunity costs, economies of scale, globalisation and better market research
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is a market?
Where sellers buy goods from suppliers
Where retailers buy the right to sell a particular product from the Government.
Where a franchise becomes a public limited company.
Where customers and sellers come together to exchange products for money.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is market segmentation?
When the market is at risk of disappearing and divides into different groups which sell products of different nature.
When the market is divided between different industries
When the market is broken down into different groups which are organised by people with similar characteristics
When one customer is part of more than one segment
6.
MULTIPLE SELECT QUESTION
10 sec • 1 pt
What are examples of primary research
Issue of shares, questionnaires, interviews and quadrat sampling
Interviews, samples, observation and questionnaires
Random sampling, internet, trade association and questionnaires
Questionnaires, quota sample, interviews, surveys and focus groups
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
What is quota sample?
It is a method of systematic sampling, where it is done without bias.
This is when people are selected on the basis of certain characteristics.
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