POM - Lesson 10 - Vocabulary Review

Name, term, symbol, or combination of these elements that identifies a product or service and distinguishes it from its competitors.

• brand mark

• brand name

• brand

• trade name

A unique sumbol, coloring, lettering, or other design elements.

• brand mark

• brand name

• trade character

• trade name

Also called a product brand, is a word, group of words, letters, or number that represent a product or service.

• brand

• brand mark

• brand name

• trade name

Products that do not carry a company identity. Generally sold in supermarkets or discount stores.

• Brand

• Generic Brand

• National Brand

• Private Distributor Brand

Producer brands, owned and initiated by national manufacturers or by companies that provide services.

• generic brand

• brand

• national brand

• private distributor brand

Developed and owned by wholesalers and retailers manufacturer's name does not appear on the product

• private distributor brand

• generic brand

• national brand

• brand

Specific type of brand mark, one with human characteristics.

• trande name

• trade character

• trademark

• brand

Word, name, symbol, device, or a combination of these elements that is given legal protection by the federal government.

• brand

• trade name

• trade character

• trademark

Corporate brand. Identifies and promotes a company or a division of a particular corporation.

• trademark

• trade name

• trade character

• brand