Product Planning & Development - Vocabulary 1-18

this can be identified as a good or service

• pure services

• products

• goods

this does not include a tangible product; are the primary "product" of a business

• pure services

• brand name

• labeling

• goods

name, term or symbol used to identify related products

• quality

• color

• brand name

something that provides critical product information

• product planning

• product design

• labeling

should appeal to the products target market; may change based on consumer preferences

• color

• branding

• product design

related to the parts, materials or construction elements of a product

• services

• quality

• quality control

refers to the way a product works or looks; can help to sell a product based on specific features

• products

• product plan

• product design

process of maintaining product standards

• quality circles

• quality control

• product line

occur when there are additional product divisions or product categories

• product divisions

• product-line decisions

• formal inspections

conducted by employees, equipment, auditors and inspectors; should occur at each stage of the production process

• product line

• goods

• formal inspections