Marketing - Chapter 1 Test Review
Authored by Heather Pipech
Life Skills
11th - 12th Grade
Used 279+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How many functions of Marketing are there?
4
1
5
7
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How many Parts are in the Marketing Mix?
7
8
2
4
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This Function involves direct and personal communication
Product
Selling
Distribution
Finance
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Gathering information, storing it and analyzing it are all a part of:
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
_____________ decisions dictate how much to charge for goods and services in order to MAKE A PROFIT.
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
To determine a price, marketers must also determine how much customers are willing to pay.
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Obtaining, developing, maintaining and improving a product or a product mix in response to market opportunities.
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