branding

Branding is

• the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition

• is a device that legally identifies ownership of a registered brand or trade name

• The process of working toward maximizing recognition of a particular brand

• Consumer preference for a particular brand as compared to competitor products or services

What is used to protect a good so it cannot be copied?

• service mark
• trademark
• brand mark
• logo

Determine which of the following is a true statement:

• The more common the brand name, the better it is.
• A good brand name creates an appealing image.
• Long brand names are more graphically pleasing.
• Brand names belonging to other firms are available free.

who are these guys a trade character for?

• Rice Krispies

• Fruit Loops

• Captain Crunch

• Coco Puffs

who are is this a trade character for?

• Starkist Tuna

• Chicken of the Sea

• Bumble Bee

• Wild Planet

HEADLINE

• A short piece of text, usually in larger type, designed to be the first words the audience reads.

• Any drawing, photograph, illustration, chart, or other graphic that is designed to affect the audience in some purposeful way.

• The actual text of the ad.

• A catchphrase that evokes some kind of feeling about the company and the product.

The photograph or drawing in a print advertisement.

• Copy

• Headline

• Illustration

• Signature

Customers that buy brands expect the product to be high

• in price

• quality

• quantity

• qualitative

A word, group of words, letters, or numbers that represents a product or service.

• brand name

• trade name

• last name

• business name

A product that does not carry a company identity.

• generic brand

• national brand

• brand extension

• brand identity