Yr 9 Boston Matrix and Market Mapping

Product portfolio is....

• The all the products in the market

• The range of products one business has

• A folder with pictures of products like an art portfiolo

In Business Studies a matrix is...

• A cool movie

• A type of product

• A model or diagram showing information visually

• A matrix is a range of products a business has

When was the BCG matrix created?

• mid 1980

• mid 1970

• mid 1990

• mid 2000

BCG is used in which areas of a business?

• Business strategy and finance strategy

• Understanding product design

• Business strategy and operations strategy

• Business strategy and marketing strategy

Define marketing share?

• the portion of a market controlled by a particular company or product

• The total value of the market for example the phone market is worth 478 Billion

• The percentage growth in the size of the market

How would you describe a cash cow product?

• high market share and high growth

• low market share and low growth

• high market share and low growth

• A cow that you milk for cash

BCG matrix are created based on?

• Marketers guess what is doing well and how the market overall is doing

• Research of your products and how well they are doing as well as the market as a whole

• Research other brands products and then compare to your business

Miss Hussain's lessons after the finance unit have been... (be honest all the answers will say correct)

• Interesting

• Not engaging

• She tries her best but could do better

• Good

Marketing is....

• Creating adverting

• finding out the needs of customers and finding out how a business can fulfill those needs.

• Designing product packaging

Marketing mapping is where....

• You look at your products and other products and say which is good or bad

• looking at where a brand or products fits in comparison to the others

• Looking at the products of others and using their ideas