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Yr 9 Boston Matrix and Market Mapping

Authored by Hena Hussain

Business

10th Grade

Used 6+ times

Yr 9 Boston Matrix and Market Mapping
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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Product portfolio is....

The all the products in the market

The range of products one business has

A folder with pictures of products like an art portfiolo

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In Business Studies a matrix is...

A cool movie

A type of product

A model or diagram showing information visually

A matrix is a range of products a business has

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When was the BCG matrix created?

mid 1980

mid 1970

mid 1990

mid 2000

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

BCG is used in which areas of a business?

Business strategy and finance strategy

Understanding product design

Business strategy and operations strategy

Business strategy and marketing strategy

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Define marketing share?

the portion of a market controlled by a particular company or product

The total value of the market for example the phone market is worth 478 Billion

The percentage growth in the size of the market

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

How would you describe a cash cow product?

high market share and high growth

low market share and low growth

high market share and low growth

A cow that you milk for cash

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

BCG matrix are created based on?

Marketers guess what is doing well and how the market overall is doing

Research of your products and how well they are doing as well as the market as a whole

Research other brands products and then compare to your business

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