Marketing Chapter 2

A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

• Demographic
• Social-Cultural(Psychographics)
• Geographic
• Behavioral

SWOT stands for....

• Social Awareness Talents
• Social Weakness of Threats
• Strengths, Weakness, Opportunities, Threats
• None of the abobe

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Geographic
• Demographic
• Psychographic
• Telepathic

___________is based on the way a customer use the product.

• Mass Marketing
• Behavioral
• Target Market
• Demographic

Money left over after paying your bills and basic living necessities is called.

• Disposable Income
• Census
• Discretionary Income
• Savings account

Knowing the income of a potential customer can help you determine products' __________.

• Pricing
• Place
• Promotion
• Label

Africa-American, Asian, Hispanic, Caucasian are fall into the __________ category which helps determine how to market a product in a region.

• Gender
• Income
• Marital Status
• Ethnic Background

_____________involves using a single marketing strategy to reach all customers.

• A Market Plan
• Keeping up with the trends
• Mass Marketing
• None of the above

Money left over after taxes is called...

• Disposable Income
• Income Tax Check
• Discretionary Income
• Income extra

A consumer attitude includes all the following..

• healthy eating, trend-setting, exercising
• shoveling snow, wearing shorts in February 
• purchasing from the same company all the time
• moving from state to state

Tags

CCSS.RL.11-12.3

CCSS.RL.6.6

CCSS.RL.7.6

CCSS.RL.8.6

CCSS.RL.9-10.3