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Marketing Chapter 2

Authored by Heather Pipech

Life Skills, Business

11th - 12th Grade

20 Questions

CCSS covered

Used 11+ times

Marketing Chapter 2
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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

Demographic
Social-Cultural(Psychographics)
Geographic
Behavioral

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

SWOT stands for....

Social Awareness Talents
Social Weakness of Threats
Strengths, Weakness, Opportunities, Threats
None of the abobe

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

Geographic
Demographic
Psychographic
Telepathic

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

___________is based on the way a customer use the product.

Mass Marketing
Behavioral
Target Market
Demographic

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Money left over after paying your bills and basic living necessities is called.

Disposable Income
Census
Discretionary Income
Savings account

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Knowing the income of a potential customer can help you determine products' __________.

Pricing
Place
Promotion
Label

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Africa-American, Asian, Hispanic, Caucasian are fall into the __________ category which helps determine how to market a product in a region.

Gender
Income
Marital Status
Ethnic Background

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