International Marketing Unit 7

Cindy works at the cash register at a trendy boutique. At the end of the day she counts all of the money in the register and it adds up to $3,400. What does this dollar amount represent?

• Profit

• Revenue

• Inventory

• Cost

Which of the following are types of Revenue Streams?

• Fixed and Variable Costs

• Tax Credits, Direct Sales, and Rental Fees

• Asset Sales, Usage Fees, and Licensing

• Loan Payments, Credit Reports, and Indirect Sales

Nike pays Facebook to place a link to a Clearance Sale on user newsfeeds. This is an example of:

• Advertising

• Licensing

• Renting

• Asset Sale

In the past, newspapers and magazines relied on ____________________ as their main revenue stream.

• Licensing

• Subscription Fees

• Asset Sales

• Leasing

In 2002, Nike introduced the Nike SB brand which is a line of shoes, clothing, and equipment for skateboarding. Nike SB was a new ____________ for Nike.

• Licensing

• Tax Refund

• Cost

• Revenue Stream

George buys a pair of headphones from Amazon. What is this an example of?

• Licensing

• Usage Fee

• Asset Sale

• Leasing

Nike produces sweaters with the UNC Tar Heel logo on them. For every sweater sold, Nike must pay a percentage of the sale to The University of North Carolina at Chapel Hill. What is this arrangement an example of?

• Licensing

• Usage Fee

• Asset Sales

• Leasing

Joe owns many residential properties. He collects money from people who live at his properties every month. What type of revenue stream is this money?

• Licensing

• Usage Fee

• Asset Sales

• Rental fees

What is an example of a Fixed Cost?

• Rent

• Labor

• Supplies

• Utilities

A cost that is dependent on the level of output is a _________.Utilities

• Variable Cost

• Usage Fee

• Asset Sales

• Fixed Cost