ENT 2.00 VOCAB

The physical and social characteristics of a population

• Culture

• Society

• Demographics

• Geographics

Data previously collected for any purpose other than the one at hand

• Environmental Scanning

• Secondary Data

• Exploratory Research

• Primary Data

Competition between two similar products

• Inflation

• Opportunity

• Substitute Products

• Brand Competition

The initial collection and analysis of information used when very little is known about a subject

• Exploratory Research

• Exploratory Analysis

• Unknown Market Research

• Market Analysis

Periods of expansion and contraction in economic activities.

• Equal Market

• Inflation

• Recession

• Business Cycle

Information collected for the first time

• Complete Data

• First Data

• Primary Data

• Secondary Data

The rivalry between two or more business to attract scarce customer dollars.

• Substitute Products

• Competition

• Environmental Scanning

• Strategic Planning

The study and classification of people according to their attitudes, aspirations, opinions, and taste

• Geographics

• Demographics

• Psychographics

• Hollowgraphics

The customs, and traditions of a specific group of people.

• Culture

• Demographics

• Society

• Psychographics

A group of people or organizations for which an organization specifically designs, implements, and maintains a marketing mix

• Target Market

• Marketing Group

• Target Group

• Target Mix