Snapchat Marketing

Spiegel and Murphy wanted to create a platform where users could share what type of photos?

• Real

• filtered

• staged

• funny

Snapchat was originally launched as _________ in 2011

• ISeeU

• SayCheese

• Picaboo

• Smilez

Baby Boomers make up a large portion of Snapchat's user base.

• True

• False

Which of the following is not an ad type available on Snapchat?

• Snap Ads

• Filters

• Lenses

• Snap Art

A business should switch up its Snapchat ads weekly for optimal performance.

• True

• False

A business that has Snapchat ads doesn't need to post a story.

• True

• False

Viewers love to see behind-the-scenes footage from their favorite brands.

• True

• False

The first step for a business' marketing strategy is to define measurable objectives.

• True

• False

Content created for Snapchat should be ___________, prepared, and presentable.l

• pretty

• proper

• planned

• patronizing

Which of the following is NOT a Snapchat ad campaign objective?

• grow awareness

• drive video views

• re-engage app viewers

• connect with influencers