Sports Marketing Chapter 12

Selling is the direct, personal communication with prospective customers to assess their needs.

• True

• False

Most people involved in sales careers are not paid high salaries.

• True

• False

Continued success of salespeople and the business is based upon establishing long-term relationships with customers that are enhanced with follow-up from the salesperson.

• True

• False

Salespeople who can effectively demonstrate a product can overcome the consumer's hesitation to buy.

• True

• False

The amount of time spent with an individual customer is not important to the success of a sales associate.

• True

• False

Ticket brokers charge illegal prices for tickets to sports and entertainment events.

• True

• False

Ticketmaster sells seats through more than 1,000 telephone operators, its web site, and ticket outlets located in department stores, music stores, and box offices.

• True

• False

Consumers have a greater chance of getting good seats by purchasing over the Internet instead of waiting in line when tickets go on sale.

• True

• False

The FBI receives reports of fraudulent ticket sales for the Super Bowl.

• True

• False

Many universities entertain wealthy alumni and other individuals who may contribute money to athletic departments and scholarship funds.

• True

• False