SEO Foundations

Assume Site A adds Rel="nofollow" on a link to Site B. What effect will this have?

• Search engines will not give credit for the link from Site A to Site B

• Search engines will not catalog a link from Site B back to Site A

• Search engines will not catalog any additional links from Site A to Site B

• Search engines will recognize the keywords, but not the link, from Site A to Site B

After recognizing a duplicate content issue existing on your site, which of the following is a recommended solution?

• Redirect the duplicate page to the original

• Delete all instances but the original

• Use robots.txt to keep search engines from indexing one copy

• Use your XML sitemap to tell search engines which version to index

Why do SEOs often recommend not using Flash for displaying website content?

• Search engines have trouble reading content embedded in Flash

• Flash is an indicator to search engines that a site is hiding content

• Flash is considered by search engines to be a black hat" tactic"

• Numerous duplicate content issues often arise from pages with Flash files

With regards to directories and SEO, which of the following is more accurate?

• Directories are valuable for local optimization, but not for global SEO

• Directories are valuable for both local and global SEO optimization

• Directories are not valuable for either local or global SEO optimization

Which of the following is NOT correct about SEO and PPC?

• SEO efforts last longer than PPC if all additional work is stopped

• SEO is free, whereas PPC is paid

• SEO strategy generally remains constant; PPC is constantly changing

• SEO search results and PPC search results appear on the same search results page

Which of the following on-page factors do NOT directly influence rankings?

• META description

• Title tag

• Header tags

• Internal links

• URLs

The search results that we see upon a search query are _______.

• Based on a cached version of a website stored on the search engine's server

• An instant snapshot taken from your website at the time the search query was submitted

• A snapshot taken within one week of the search query

• A simulated version of a website based on the XML site map

With regards to keyword research, utilizing long tail keywords will yield which of the following?

• More competition; higher conversions

• More competition; lower conversions

• Less competition; higher conversions

• Less competition; lower conversions

Which of the following is NOT a factor in search results?

• Search query relevance

• Searcher physical location

• Past searches

• Recent news

• The existence of an XML site map

Which of the following is an attribute of a "short tail" keyword?

• Higher search volume, lower conversion rate

• Higher search volume, higher conversion rate

• Lower search volume, lower conversion rate

• Lower search volume, higher conversion rate