Social Media Foundations

Which social network is cited as the first to be introduced to consumers?

• American Online (AOL)

• MySpace

• Friendster

• Six Degrees

Social media and content marketing work in harmony and when combined with _____ forms the perfect mix.

• Email marketing

• Google Adwords

• Online advertising

• SEO

What percentage of LinkedIn users are between the ages of 30 and 49?

• 22%

• 33%

• 44%

• 55%

When faced with a crisis situation, should you consider issuing a simple message from your company's official social handle acknowledging the situation or should you remain silent?

• Post a simple messaging acknowledging the situation

• Stay silent

• Inform the staff about the situation

YouTube is no longer regarded as a video hosting platform but as a ________.

• Search engine

• File storage platform

• Place to watch TV

Your business has received some negative comments on Yelp. What should you do?

• Ignore the comments and remain silent

• Respond and offer an explanation

You're about to run a campaign across three social media channels and are in the process of scheduling your posts. Once the campaign has ended, you plan to run a report and analyze the results so you can see which posts relate to the campaign. What should you do when scheduling each one?

• Tag each post with a label

• Write down the date and time each post is scheduled to appear

• Schedule each post to appear at the same time each day

You've been promoting a video on social media around a new product. You want to know which of your posts has performed the best as you intend to turn this into a paid social media advert. What metric would you use to determine the answer?

• Follower Analysis

• Content Engagement Analysis

• Sentiment scoring

You've been given a $5,000 budget to promote a research paper your company has just published. The research paper is hosted on a landing page and is free to download. All that is required is for the interested party to provide their email address. What cost metric would you base your ad campaign on with the goal of generating leads via downloads?

• CPM - Cost per Mille (Impression)

• CPC - Cost per Click

• CPA - Cost per Action

You're searching the web for third-party content to add to your Hootsuite schedule. What plugin can you choose to use to make this process easy?

• Hootup

• Hootlike

• Hootlet