Foods 2 4.02

John has compassion for the elderly in his community and wants to provide a delivery meal service to help make sure they have access to healthy food at no cost. He is considering a nonprofit business and wants to partner with local churches. Applying the Lean Canvas Business Model, which step will he likely take next?

• key metrics

• channels

• problem

• competitive advantage

In applying the channels step of the Lean Canvas Business Model, Lola is considering the best way to reach her target audience. She can use an online resource for free, advertise in the daily newspaper for $50 a month, pay to have fliers posted quarterly around the town for $150, or advertise on radio for $375 a month. If she chooses every option, how much will this cost for one year?

• $575

• $5,700

• $10,470

• $11,120

Based on the first two years of sales, what can Margo’s Soups assume for year three?

• There should be an increase in revenue for year three.

• Revenue will go down for year three.

• There is insufficient data to complete a projection for year three.

• Revenue should be unchanged from year two to year three.

Linda is starting a nonprofit that grows vegetables in a food desert in her community. She has identified the problems and her target customers, and she has researched ways to grow food in large amounts with a fairly inexpensive method. Applying the Lean Canvas Business Model, what is her next step?

• revenue streams

• competitive advantage

• unique value proposition

• cost structure

Reggie wants to start a sports nutrition clinic. He has been told about the Lean Canvas Business Model and is ready to try it. Which will his first step most likely be?

• price supplements at the grocery stores

• decide what services and products his sports nutrition clinic will provide

• call the banks to see whether he can get a loan

• figure out how to advertise

Luis has an idea for a food truck. He has studied the needs of his community and the types of people that can become potential customers, and he has even developed a business slogan. Applying the Lean Canvas Business Model, what is Luis's next step?

• revenue streams

• channels

• key metrics

• competitive advantage

Shane sells organic herbs. Recently, his sales have declined, and he is struggling to pay his bills. Using the Lean Canvas Business Model, what step should Shane evaluate first?

• channels

• unique value proposition

• key metrics

• competitive advantage

Josh met with a lending service to acquire funds for his new business. After discussing his fixed and variable expenses, he feels the need to rethink his financial plan. What part of the Lean Canvas Business Model will he need to reassess to increase his finances?

• solution

• channels

• competitive advantage

• revenue streams

Mary sells pasture-raised hen eggs. She was recently approached by a large corporate food business about becoming a supplier for it, but Mary would have to compromise her standards to keep up with the demand. Referring back to the Lean Canvas Business Model (LCM) for her business, Mary has decided to turn down the offer. What part of the LCM has influenced her decision?

• cost structure

• hannels

• unique value proposition

• revenue streams

A health center and spa just opened. Business is great because the owners have planned well and thought thoroughly about their business concept. They have developed a catchy mission statement and have launched a successful advertising campaign. Which step of the Lean Canvas Business Model did the owners execute well?

• cost structure and key metrics

• problem and competitive advantage

• unique value proposition and channels

• channels and revenue streams