Diagnostic Test in Marketing

Which of the following statements most completely defines the term 'marketing'?

• Marketing is the distribution of goods and services from the wholesaler to the retailer so that they are available when the customer wants them.
• Marketing is a total system of interacting activities designed to plan, price, promote and distribute goods and services to present and potential customers.
• Marketing includes all those activities involved in the production and promotion of goods and services to the end customer.
• Marketing is any set of activities undertaken to produce and promote a range of goods and services to satisfy customers' needs.

Which of the following best describes a target market?

• Close competitors of a business
• The people who buy a business's products
• Groups that do not buy a business's products
• The individuals at whom a business's marketing strategies are aimed

Marketing managers are concerned with consumer behaviour because

• consumers always behave in a rational and predictable manner.
• the way consumers behave is easily controlled by marketing strategies.
• the way consumers behave is always unpredictable.
• the way consumers respond to a business's marketing strategies has a large impact on the business's success.

A market consists of _____ or _____ with _____ or _____ & the _____ & _____ to buy.

• people, organizations, money, credit, ability, willingness
• businesses, organizations, needs, wants, ability, willingness
• people, organizations, needs, wants, ability, willingness
• producers, consumers, needs, wants, inability, unwillingness

What is the person who buys a product called?

• Retailer
• Consumer
• Purchaser 
• Customer 

Taylor Swift recommends this mouthwash. This is an example of...

• Glittering Generalities 
• Bandwagon
• Testimonials
• Celebrity 

A diaper commercial for babies. They say that it will be best for babies. What tactic is this?

• Glittering Generalities
• Attention Getter
• Parental Instinct
• Cutting Edge

Which of the following statements BEST describes where marketing takes place?

• Marketing takes place exclusively in a central marketplace.
• Marketing is limited to certain places and times during the day.
• Marketing takes place everywhere and is a constant force in our lives.
• Marketing takes place at some public places but not all and usually goes unnoticed.

A type of promotion used to get people to want to buy something.

• price
• product
• advertising
• Marketing mix

Developing, promoting, and distributing products to satisfy the wants and needs of a customer

• Goods
• Services
• Marketing
• Tangible