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BM147 Final Exam Review

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BM147 Final Exam Review
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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is ROI?

Return on Investment

Reach Optimization Inquiry

Really Optimal Importance.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

—A table of contents (TOC) is essential for a lengthy document such as a SMM plan.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

–shows the number of positive, neutral, or negative mentions on each media platform.

Reach

Sentiment Analysis

RSS

Onmi channel marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

–Company Posts: measure how often the company posts on each social media platform.

True

False

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is "NOT" one of the traditional modes of selling?

face to face

direct mail marketing

catalog marketing

telemarketing

digital marketing

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A type of targeting that ensures that you're serving up your campaign to users whose interests broadly align with your business.

segmentation

interest targeting

target marketing

demographics

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

--------------- is tracking, measuring and evaluating an organization’s SMM initiatives

Google Trends

Social Media Monitoring

Selling B2B

Unknown

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