BM147 Final Exam Review

What is ROI?

• Return on Investment

• Reach Optimization Inquiry

• Really Optimal Importance.

—A table of contents (TOC) is essential for a lengthy document such as a SMM plan.

• True

• False

–shows the number of positive, neutral, or negative mentions on each media platform.

• Reach

• Sentiment Analysis

• RSS

• Onmi channel marketing

–Company Posts: measure how often the company posts on each social media platform.

• True

• False

Which of the following is "NOT" one of the traditional modes of selling?

• face to face

• direct mail marketing

• catalog marketing

• telemarketing

• digital marketing

A type of targeting that ensures that you're serving up your campaign to users whose interests broadly align with your business.

• segmentation

• interest targeting

• target marketing

• demographics

--------------- is tracking, measuring and evaluating an organization’s SMM initiatives

• Google Trends

• Social Media Monitoring

• Selling B2B

• Unknown

Facebook insights is only available to individuals not business owners.

• True

• False

People are using more Smartphones and tablets than desktops and laptops.

• True

• False

• Maybe

• Maybe Not

KPis is a key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives

• True

• False