Business Entrepreneurship - FINAL EXAM

The cover letter excerpt below marks a shift from:

"I speak three different languages and I think this unique ability will help me to succeed as a teacher. I've also worked with young people at summer camps for the past six years.

Thank you for reading this application; I would be grateful for the opportunity to discuss my qualifications with you face to face at a date and time of your choosing."

• compliment to conclusion

• credibility to compliment

• connection to credibility

• credibility to conclusion

Which of the following is an example of an entrepreneurial trait?

• dishonest

• unreliable

• discipline

• wholesale

Which of the following is an entrepreneurial requirement?

• flexibility in order to successfully complete a variety of activities

• a Master's Degree

• start work at sunrise

• be a Harvard graduate

If a cover letter applicant states that they "admire" someone/something, this is most likely a:

• connection

• compliment

• way of establishing credibility

• conclusion

In a cover letter, information about an applicant's education:

• establishes credibility

• compliments the employer

• connects with the employer

• concludes with class

Which of the following activities, in addition to tracking time use on Mondays, Tuesdays, and Wednesdays, would best improve a student’s time management?

• Adding notes to indicate specific assignments to complete during FLEX/WIN.

• Highlighting completed tasks.

• Color coding each cell by activity type.

• All of the above

Which of the following is a competitive advantage?

• superior customer service and product quality

• retail

• advertising

• improving an existing product/service

Demographics

• objective social and economic facts about people

• basing market segments on where consumers live

• characteristics of consumers, such as attitudes, opinions, beliefs, interests, personality, lifestyle, political affiliation, and personal preferences

• a company who sells to other companies

Which of the following is not a promotional element?

• advertising

• sales promotion

• publicity

• price

Which of the following is an example of a price objective and price strategy?

• Build or Maintain an Image (Objective), Competition-Based Pricing (Strategy)

• Wholesale (Objective) and Manufacturing (Strategy)

• Advertising (Objective) and Public Relations (Strategy)

• Demand-Based Pricing (Objective), Maximize Profits (Strategy)