MKT101 chapter 12

Which of the following is NOT a typical supply chain member?

• resellers

• customers

• intermediaries

• government agencies

• raw materials supplier

________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.

• Downstream from

• Upstream from

• Disintermediated from

• Horizontal to

• Parallel with

Another term for the supply chain that suggests a sense and respond view of the market is ________.

• supply and demand chain

• demand chain

• channel of distribution

• distribution channel

• physical distribution

When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.

• value delivery network

• channel of distribution

• supply chain

• demand chain

• conventional distribution channel

From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.

• channel members

• distributors

• consumers

• manufacturers

• marketers

Intermediaries play an important role in matching ________.

• dealer with customer

• supply and demand

• product to region

• manufacturer to product

• information and promotion

Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them.

• time, need, and form

• place, possession, and form

• time, place, and possession

• place, time, and need

• place, need, and distribution

Which of the following is NOT a key function that intermediaries play in completing transactions?

• promotion

• information

• matching

• risk taking

• negotiation

Which of the following is NOT a key function that intermediaries play in helping to fulfill a completed transaction?

• physical distribution

• promotion

• financing

• risk taking

• storing goods

In a(n) ________ channel, the same member both produces and distributes a product or service.

• tiered

• direct

• horizontal

• vertical

• exclusive