Branding

Brand identity connects

• The seller to the audience

• Product recognition

• The audience to the target audience

Brand image give a message of "what" to the target audience:

• The companies mission and voice

• The companies objective

• The companies mission, values and voice

• The companies history

A key question to ask yourself when developing brand identity is:

• What do we do better than anyone else?

• What do other companies do better than us?

The colour green in branding is often associated to

• Envy

• Domestic animals

• Nature, environment, eco-friendly

• Jealousy

The colour pink in branded is often associated with:

• Boldness, masculinity

• Self nurture, femininity

• Gender neutral, self care

• Self nurture, masculinity

"Sans Serif" font (e.g. Times New Roman) is associated with:

• Tradition, trustworthiness

• Modernity, clear focus

• New ventures, thrill seeking

• Creativity, freedom

Round shapes in branding (e.g. logo design) are:

• Contemporary, evokes feeling of imbalance

• Associated with masculinity

• Contemporary, evokes feeling of unity

• Associated with tranquility

A "target audience" is identified by:

• Age

• Gender

• Age, gender or gender neutral

• Age, gender or gender neutral and common interests

Instagram and Pinterest are both examples of which type of social media marketing platform?

• Verbal

• Visual

• Written