Waze Fundamentals

Waze uses what type of cost model?

• CPM

• CPC

• CPA

• CPV

Online display advertising is the process of advertising a company or product on websites.

• True

• False

Type of cost model where users by the product

• CPA

• CPC

• CPM

• CPF

The three players in advertising are?

• Advertisers, Consumers, Publishers

• Editor, Publisher, Buyer

• Ad Agency, Customers, Advertiser

• TV, Radio, PrintThis is a wrong answer

When did the first banner ad appear?

• 1994

• 1996

• 1998

• 2000

Just Do it is a popular brand slogan of which brand?

• Reebok

• Adidas

• Nike

• Nikey

Google Search ads placements depends on bidding.

• True

• False