QUIZ 1 DPM10013

The environment that consists of demographic, economic, natural, technological, politic and cultural are refer to ___________________ environment.

• Macro

• Micro

• Business

• Marketing

Persons who buy products for their own consumption are known as _________

• Business market

• Consumer market

• Government market

• Reseller market

In the cultural environment, ____________________

• The average age of the population is the most important factor influencing secondary beliefs segmentation

• Core beliefs and values change dramatically over time

• Secondary beliefs may be changed only after core beliefs change

• Although core values are fairly persistent, cultural shifts present opportunities for marketers

Environmental concerns have grown steadily over the last three decades. Which of the following is not one of those concerns?

• Growing shortages of raw materials

• Increasing numbers of infinite resources

• Increased pollution

• Increasing government intervention in natural resource management

Companies that take an environmental management perspective_______________

• Companies that take an environmental management perspective_______________

• Recognize that they cannot overcome environment constraints

• Believe in environmentalism and consumerism

• Take aggressive action to affect the publics and forces in their marketing environment

Which of the following is NOT part of an organization’s micro-environment?

• Customer

• Supplier

• Competitors

• Government legislation

The ________________ environment is perhaps the most dramatic force now shaping marketing environments.

• Technological

• Demographic

• Political and cultural

• Economic

In terms of its effect on marketers, the increased in petrol price, mostly effected the __________________ environment.

• Cultural

• Political

• Societal

• Economic

A company’s consists of the actors and forces marketing’s direct control that affect marketing management’s ability to build and maintain successful relationships with target customers

• Marketing environment

• Macro environment

• Environmentalism

• Micro environment

Which of the following is one of the elements of a company’s macro environment?

• Suppliers

• Politics

• Customer markets

• Competitors