Chapter 21 Marketing Applications

A mortgage broker arranges for a bank to provide a mortgage for a consumer or business. What is the channel of distribution for services?

• intensive

• indirect

• direct

What is the most likely channel of distribution used by manufacturers of flowers, candy, and stationery?

• manufacturer to consumer

• manufacturer to retailer to consumer

• manufacturer to wholesaler to retailer to consumer

• manufacturer to agent to retailer to consumer

The Cupcakery sells its baked goods only in its company-owned retail stores. What is this particular kind of distribution called?

• integrated

• exclusive

• selective

• direct

What is the distribution channel a small textile company would most likely use in marketing its products?

• direct industrial distribution

• manufacturer sells to wholesaler who sells to industrial user

• manufacturer sells to agent who sells to wholesaler who sells to industrial user

• manufacturer hires agent who represents him or her in selling to industrial user

Delene manages the Sweet Tooth Candy inventory at 20 supermarkets by refilling stock and maintaining

the stores' Sweet Tooth displays. What is Delene?

• rack jobber

• manufacturer's agent

• food broker

• retailer

Of the four Ps of marketing, the ________________ decision relates to distribution.

• Product

• Price

• Place

• Promotion

Vending service companies are a type of merchant intermediary called a(n) ____________________.

• Retailer

• Wholesaler

• Food Sales

• Warehousing

____________________ involves selling goods and services over the Internet to customers.

• E-tailing

• Retailing

• Wholesale

• Resale

Pretty Crafty is a craft store that sells a variety of craft-making items to consumers and to industrial users including

graphic artists. Pretty Crafty is therefore using ____________________ channels to sell its goods.

• multiple

• single

• selective

• direct

A manufacturer uses ____________________ distribution by using only a limited number of outlets to sell products in its geographic area.

• Direct

• Selective

• Indirect

• Retail