
Chapter 21 Marketing Applications
Authored by marvin harness
Business
9th - 12th Grade
Used 17+ times

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24 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A mortgage broker arranges for a bank to provide a mortgage for a consumer or business. What is the channel of distribution for services?
intensive
indirect
direct
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the most likely channel of distribution used by manufacturers of flowers, candy, and stationery?
manufacturer to consumer
manufacturer to retailer to consumer
manufacturer to wholesaler to retailer to consumer
manufacturer to agent to retailer to consumer
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The Cupcakery sells its baked goods only in its company-owned retail stores. What is this particular kind of distribution called?
integrated
exclusive
selective
direct
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the distribution channel a small textile company would most likely use in marketing its products?
direct industrial distribution
manufacturer sells to wholesaler who sells to industrial user
manufacturer sells to agent who sells to wholesaler who sells to industrial user
manufacturer hires agent who represents him or her in selling to industrial user
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Delene manages the Sweet Tooth Candy inventory at 20 supermarkets by refilling stock and maintaining
the stores' Sweet Tooth displays. What is Delene?
rack jobber
manufacturer's agent
food broker
retailer
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Of the four Ps of marketing, the ________________ decision relates to distribution.
Product
Price
Place
Promotion
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Vending service companies are a type of merchant intermediary called a(n) ____________________.
Retailer
Wholesaler
Food Sales
Warehousing
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