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SEM I 3.02 Vocabulary

Authored by Wilson Ramsey

Life Skills

10th - 12th Grade

Used 13+ times

SEM I 3.02 Vocabulary
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10 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Promotional messages on everyday items. Includes pens, pencils, coffee mugs, hats, t-shirts, calendars, and sports equipment.

Production Promotion

Specialty Media Advertising

Publication (Print) Media

Broadcast Media

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Advertising that is distributed directly to potential consumer through the mail.

Publication (Print) Media

Direct Mail

Broadcast Media

Out-of-Home Media

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Written form of communication.

Publication (Print) Media

Advertising

Direct Mail

Special Media Advertising

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A celebrity or athlete is a paid spokesman for a product or company.

Out-of-Home Advertising

Specialty Media Advertising

Publication (Print) Media

Endorsement

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The form of communication utilized through

Media

Advertising

Endorsement

Direct Mail

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Any paid form of non-personal communication. Used to inform, persuade, and remind consumers about a good or service.

Media

Testimonial

Advertising

Product Promotion

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Designed to sell a specific product or service.

Advertising

Endorsement

Publication (Print) Media

Product Promotion

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