SEM I 3.02 Vocabulary

Promotional messages on everyday items. Includes pens, pencils, coffee mugs, hats, t-shirts, calendars, and sports equipment.

• Production Promotion

• Specialty Media Advertising

• Publication (Print) Media

• Broadcast Media

Advertising that is distributed directly to potential consumer through the mail.

• Publication (Print) Media

• Direct Mail

• Broadcast Media

• Out-of-Home Media

Written form of communication.

• Publication (Print) Media

• Advertising

• Direct Mail

• Special Media Advertising

A celebrity or athlete is a paid spokesman for a product or company.

• Out-of-Home Advertising

• Specialty Media Advertising

• Publication (Print) Media

• Endorsement

The form of communication utilized through

• Media

• Advertising

• Endorsement

• Direct Mail

Any paid form of non-personal communication. Used to inform, persuade, and remind consumers about a good or service.

• Media

• Testimonial

• Advertising

• Product Promotion

Designed to sell a specific product or service.

• Advertising

• Endorsement

• Publication (Print) Media

• Product Promotion

A non-celebrity, that explain the advantages and positive experience their have had with product or company.

• Testimonial

• Advertising

• Broadcast Media

• Out-of-Home Advertising

Is any visual or auditory form of communication. Radio, TV, and Satellite Radio are examples.

• Direct Mail

• Out-of-Home Media

• Product Promotion

• Broadcast Media

Any type of message that reaches the customer outside of their home.

• Specialty Media Advertising

• Out-of-Home Advertising

• Direct Mail

• Testimonial