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Theme 1 Test 1

Authored by David Urquhart

Business

12th Grade - University

Used 29+ times

Theme 1 Test 1
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is qualitative data?

Data involving numbers
Data involving information with no numbers
Data with information that involves business' marketing strategies 
data involving colors

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of secondary data?

you physically get the data
you gather information from an outside source to help with your research
data with numbers
data with colors 

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of secondary research?

Focus Group
Observation
Newspaper
Questionnaire

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is the odd one out?

Newspaper
Magazines
Books
Questionnaires

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a problem with using secondary data?

It is easy to find
It is normally quicker to find
You did not create it (it might be unreliable)
You have to find the information yourself

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Information gathered on opinions, thoughts and feelings is....

Qualitative
Quantitative

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The difference between quantitative and qualitative data is that qualitative data can be expressed as a number.

True

False

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