Chapter 1 Quiz Review

WHICH ECONOMIC UTILITY IS MISSING FROM THIS LIST?

FORM, TIME, PLACE, INFORMATION

• Benefits

• Impact

• Utility

• Possession

WHAT ARE THE PROMOTIONAL STRATEGIES IN A MARKETING CAMPAIGN DESIGNED TO DO?

• HIDE YOUR PRODUCT FROM A CONSUMER

• Promote your product

• Have your product returned with the demand of refund

An example of form utility is which of the following?

• Adding aloe to generic hand soap

• Adding lighter fluid to charcoal on a grill

• Adding wheels to a board to make it a skateboard

• All of the above

Marketing is best described as which of the following?

• Assisting in selling a product or idea

• Accepting ruined material

• Unhappy customers

• All of the above

Time utility is having a tangible item available at a certain time of the year.

• True

• False

Place utility is known as offering products online as well as through catalogs for purchase.

• True

• False

Information utility does not involve communication with the customer.

• True

• False

WHICH OF THE FOLLOWING BEST DESCRIBES MARKET INFORMATION MANAGEMENT?

• Gathering Information

• Storing Information

• Analyzing Information

• All of the above

Channel Management is best described as which of the following?

• Monitoring market trends

• Promoting a product

• Distributing a good to a customer

• None of the Selections

Which of the following is not intangible?

• Mowing the Lawn

• Desk

• Cleaning the classroom

• Vacuuming the house