Marketing Chapter 1

The process of aiming marketing efforts at a particular group of individuals or organizations--as opposed to the masses.

• Target

• Market

• Brand Insistence

• Demand

The process through which goods and services move from concept to the customer.

• Brand

• Marketing

• Distribution

• Target

A way to identify a good or service as distinct from those of other sellers

• Market

• Demand

• Brand

• Target

A type of customer loyalty to a particular product where they will not accept a substitution or generic product

• Selling

• Financing

• Market

• Brand Insistence

A group of consumers that have an interest in a particular product and the ability to purchase it.

• Market

• Selling

• Marketing Concept

• Social Media

Messages and related media used to communicate with a market.

• Brand

• Promotions

• Communications

• Economies of Scale

Websites and applications (apps) that enable users to create and share content or to participate in social networking.

• Social Media

• Market

• Demand

• Pricing

A consumer's desire and willingness to pay a price for a specific good or service.

• Supply

• Demand

• Economies of Scale

• Product Management

The movement of goods and services from the source through a distribution channel, including up to the final customer

• Market

• Demand

• Selling

• Distribution

Providing funds for business activities, making purchases or investing

• Distribution

• Financing

• Selling

• Marketing Information Management