Marketing Chapter 1

Marketing Chapter 1

9th - 12th Grade

26 Qs

quiz-placeholder

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Marketing Chapter 1

Marketing Chapter 1

Assessment

Quiz

Life Skills

9th - 12th Grade

Medium

Created by

Janell Johansen

Used 4+ times

FREE Resource

26 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of aiming marketing efforts at a particular group of individuals or organizations--as opposed to the masses.

Target

Market

Brand Insistence

Demand

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process through which goods and services move from concept to the customer.

Brand

Marketing

Distribution

Target

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A way to identify a good or service as distinct from those of other sellers

Market

Demand

Brand

Target

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A type of customer loyalty to a particular product where they will not accept a substitution or generic product

Selling

Financing

Market

Brand Insistence

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A group of consumers that have an interest in a particular product and the ability to purchase it.

Market

Selling

Marketing Concept

Social Media

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Messages and related media used to communicate with a market.

Brand

Promotions

Communications

Economies of Scale

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Websites and applications (apps) that enable users to create and share content or to participate in social networking.

Social Media

Market

Demand

Pricing

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