Getting to the point quickly in emails is important because... (2)

• People don't spend a lot of time actually reading emails

• People can be in a hurry or impatient

• People don't understand

• None of the above

Business writing is____________ in style

• Clumsy, long & formal

• Friendly, upbeat & conversational

• Clear, concise & expressive

• Short, unfriendly & sarcastic

Why is identifying your audience important? (2)

• It ensures I match my language to the person

• So that we can make friends

• I should write in the same style to everyone

• It shapes my content

I should ________ information that isn't directly relevant.

• Expand on

• Leave out

• Give extra

• Underline

People from different places around the globe converse differently.

• True

• False

One essential component of Business Writing is...

• Funky style & friendly tone

• Interesting content

• Clarity & Brevity

• Relationship forming

A Gold Nugget of email writing is:

• I should be rude

• I should write in the positive, be assertive and solutions-focused

• I should have good work relationships

• I should write in the third person

Why is a Call To Action important? (2)

• It tells your reader what you want them to do

• It markets my company

• It increases my workload

• It improves my chances of a response

The subject line of my email should include a...

• Noun

• Verb

• Adverb

• Adjective

At the end of editing my email, the content should be...

• Vague

• Directly relevant

• Chatty

• Descriptive