Marketing 1.3 Quiz

Consumers who have increased their standard of living with more money to spend, demand for better products

• varied

• increased

• decreased

• remained the same

Marketing has not always been an important part of business.

• TRUE

• FALSE

The price of a product is the actual cost to the business of producing and marketing it

• True

• False

If a business does not use the marketing concept they

• sell more products

• earn higher profits

• rely on advertising and promotion

• can control costs better

Businesses are the most successful when they consider the needs of customers as they produce and market them

• True

• False

If a company is concerned with the marketing concept, they cannot be concerned about profit

• True

• False

In early times, businesses could be successful by

• increasing dollars spent on advertising

• producing more products

• increasing their efforts on selling

• all of the above

The marketing mix is product, price, place

• True

• False

These days, the largest challenge for businesses is getting products to customers

• True

• False

The marketing concept works well for non-profits

• True

• False