Ch. 1 What is Marketing?

Entertainment is

• influencing how people choose to spend their time and money on entertainment.

• some type of performance that people are willing the spend their money and spare time watching.

• the creation and maintenance of satisfying exchange relationships

• how a business blends the four marketing elements of product, distribution, price and promotion.

Entertainment marketing is

• influencing how people choose to spend their time and money on entertainment.

• some type of performance that people are willing to spend their money and spare time watching.

• the creation and maintenance of satisfying exchange relationships.

• how a business blends the four marketing elements of product, distribution, price and promotion.

Marketing is

• influencing how people choose to spend their time and money on entertainment.

• the creation and maintenance of satisfying exchange relationships.

• how a business blends the four marketing elements of product, distribution, price and promotion.

• some type of performance that people are willing to spend their money and spare time watching.

The Marketing Mix is

• some type of performance that people are willing to spend their money and spare time watching.

• how a business blends the four marketing elements of product, distribution, price and promotion.

• the creation and maintenance of satisfying exchange relationships.

• influencing how people choose to spend their time and money on entertainment.

Discretionary income is

• the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses, such as housing and car payments.

• shared characteristics of a group, such as age, martial status, gender, ethnic background, income level, and education level.

• the number of times per advertisement, game, or show that a product of service is associated with an athlete, team or entertainer.

• the number of viewers a program attracts.

Demographics are

• shared characteristics of a group, such as age, martial status, gender, ethnic background, income level, and education level.

• the number of times per advertisement, game, or show that a product or service is associated with an athlete, team or entertainer.

• the number of viewers a program attracts.

• using sports to market products.

A gross impression is

• the number of viewers a program attracts.

• the number of times per advertisement, game or show that a product or service is associated with an athlete, team, or entertainer.

• influencing how people choose to spend their time.

• the creation and maintenance of satisfying exchange relationships.

Ratings are

• ways to make customers aware of products and encourage them to buy.

• what a business offers customers to satisfy needs or wants.

• the number of times per advertisement, game, or show that a product of service is associated with an athlete, team, or entertainer.

• the number of viewers a program attracts.

Marketing in the same thing as advertising.

• true

• false

_________________ occurs when the business and the customer both give and receive something of value.

• Maintenance

• Creation

• An exchange relationship

• Satisfaction