Chapter 6 Idea Generation

You can recognize potential business ideas from which of the following sources?

• problems that need solving

• new discoveries

• changes in laws

• all of the above

Using an idea map can

• help you put your ideas in order of importance

• help you organize your business potential

• help you explain the directions of a new idea

• help you come up with multiple ideas at once

Generating creative ideas

• is an important part of being an entrepreneur

• is helped by fear of failure

• is not relevant to business in the real world

• is for artists, not entrepreneurs

Creative thinking is also called

• intelligent thinking

• artistic thinking

• entrepreneurial thinking

• lateral thinking

Ideation is

• the process of overcoming objections to a business idea

• the way entrepreneurs evaluate business ideas

• the process of forming new business opportunities

• the process of forming new ideas

Which of the following attitudes make it difficult to be creative?

• being judgmental

• being inflexible

• being afraid of failure

• all of the above

It’s better to brainstorm alone than with a group.

• T

• F

Positive thinking makes it easier to be creative.

• T

• F

Brainstorming is a creative thinking technique that involves quickly saying or writing down as

many ideas as possible, even ridiculous ones.

• T

• F

Entrepreneurs sometimes come up with business ideas by challenging the unusual.

• T

• F