Chapter 3

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

• macroenvironment

• microenvironment

• technological environment

• political environment

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• marketing environment

• marketing orientation

• strategic planning

• target markets

A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a(n) ________ public.

• internal

• general

• government

• citizen-action

The interrelated departments within a company that influence marketing decisions form the ________ environment.

• cultural

• economic

• company

• political

________ help companies stock and move goods from their points of origin to their destinations.

• retailers

• physical distribution firm

• marketing service agency

• resellers

________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods.

• Financial intermediaries

• Physical distribution firms

• Resellers

• Wholeselers

Companies can succeed against their competitors by all of the following except ________.

• providing greater customer value and satisfaction

• better meeting the needs of target customers

• positioning their offerings strongly against competitors' offerings in the minds of consumers

• providing the same product as the competition

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________.

• financial intermediary

• physical distribution firm

• marketing services agency

• reseller

Which is NOT part of the company environment that influences marketing decisions?

• accounting

• finance

• purchasing

• R&D

• retailers

Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.

• licensor

• supplier

• marketing intermediary

• local public